Cheap airline tickets, a convenient system for booking hotels or private flats, and the growing popularity of remote work, make more and more people in Poland decide to live on the go. On Instagram or YouTube we can find many influencers who share this lifestyle with others. Some of them are even followed by hundreds…
In these times of fashion for a healthy lifestyle, the fitness industry in Poland is experiencing its best period. Poles have become enamoured with practically everything related to it: healthy food, sports equipment, exercise accessories, and more. For several years, the most popular trends in social media have been dominated by being fit, workouts and…
In 2020, Poles spent over 39 billion zlotys on alcohol of different types. Premium spirits enjoyed considerable popularity – Polish consumers for the first time in history reached for more expensive spirits (whisky, gin, tequila) more often than for cheaper ones. For the owners of alcohol brands it is a clear signal that Poland is…
November is a special month for our agency, filled with excitement and celebration of our birthday. This year, on November 20, we are celebrating our 15th anniversary! We are grateful for the opportunity to implement so many interesting and important projects, work with exceptional clients from many countries and from various business sectors, and for…
Clothes, cosmetics, electronic gadgets, food, apps or educational aids – whatever the industry, social media marketing aimed at Polish Generation Z is governed by completely new rules. Are you planning to launch a new product or brand on the Polish market and win the hearts of young consumers? Get ready for a real thrill ride.…
Research reports on readership in Poland have not been optimistic for years. One consolation is that in 2021, the percentage of people who have read at least one book will rise from 39 to 42. Publishers and authors of books wonder every day how to sell more copies among a society that simply reads little.…
Conducting marketing activities for a company with banking and financial services in Poland can be like wandering around in a fog. Especially when you are not aware of the many complexities of Polish law. It is enough to use too small a font on a graphic to infringe one of the iron rules of advertising…
Global digital business enablement company Altimetrik joined the list of our clients! We are responsible for managing their public relations, social media activities and influencers’ activations in the Polish market. We are proud that among our clients we have yet another technology brand.
We have launched a promotional campaign for the NHS Lincolnshire Clinical Commissioning Group and Lincolnshire Resilience Forum to encourage the uptake of covid-19 vaccines. The paid campaign on Facebook and Instagram is addressed at all Poles, Romanians, Bulgarians and Lithuanians in Lincolnshire. Its main message is to ensure the safety of vaccines and to pay…
In the Polish market, there are approximately 1200 cosmetic companies. According to the Polish Investment and Trade Agency survey “The Cosmetics Sector,” in terms of value, the Polish cosmetics market ranks 5th in the EU and it’s dynamically growing. Poles are spending more on beauty products – buying domestic cosmetics both from Polish manufactures and…
We have just launched a campaign for Atlantic London Education Services targeted at Poles living in the United Kingdom. Our social media activities aim to show that studying in the UK is not a pipe dream, but a real opportunity to improve qualifications and get a promotion. As Poles, we are happy to support our…
For years, the fashion industry has been accustomed to marketing based mainly on content and visual communication. Newspaper advertisements, billboards with short advertising slogans, right through to TV commercials. In the Internet era, almost all fashion content has in turn moved to blogs, YouTube and social media. What does Polish content marketing for the fashion…
According to most forecasts, the technology market is currently one of the most stable segments of the economy in terms of development. It is estimated that at least until 2022 it will record constant growth, especially in the software sector and the production of IT equipment. Although these forecasts fill the owners of technology companies…
The global digital health sector is huge. Global Market Insights estimates that the market will exceed USD 504.5 billion by 2025. In Poland, activities related to the use of information and communication technologies are one of the most effective ways to maintain a competitive advantage in this industry. Today, the world of e-health is entered…
The fashion sector is one of the most intensively developing industries in Poland. Huge budgets, huge influencers, huge campaigns and huge potential – this is how this market is currently presented in soldierly terms. Poles are increasingly open to buying clothes, shoes and jewellery from foreign online shops. In 2020, as many as seven out…