Poles are the largest national minority in the UK, and Polish is the second most popular language spoken in the country. Ignoring such a powerful target group would be a serious mistake, both on the part of the business owner and those responsible for marketing. On the other hand, it is worth knowing that Polonia…
Our CEO Matylda took part in a zoom session with students of Jagiellonian University, Krakow last Friday to talk about her work in PR and also how to make a career in this field. Matylda also shared the everyday work in PR, as well as disussed the skills useful in this profession. Matylda was honoured…
Are you looking for valuable employees in the Polish market? Without the right employer branding strategy, it will be hard for you to attract and retain the strongest players in the employee market. To make the process easier for you, with this blog post we have gathered the latest statistics on the situation, trends, and tendencies…
As every year, Polish marketers did not idle and charmed us with great advertising campaigns referring to Christmas. Today we come with a quick review of 8 most interesting, thoughtful and, in our opinion, most creative Christmas advertising campaigns in Poland. Table of contents: 1. Allegro Allegro, the Polish e-commerce website, surprises us every year…
Research shows that year after year, employers in Poland increase their activity in the area of employer branding. According to the “Employer Branding in Poland Report 2020“, over 48% of the surveyed Polish companies plan to increase their budget for internal employer communication. Internal employer branding is for them more important than activities directed outside…
Recently, our Managing Director – Matylda Setlak – shared her opinion and commentary on the Netflix serial “Emily in Paris.” Matylda drew attention to how the industry and the profession of PR is presented in the series, and to the fact that the plot distorts and reduces certain indispensable elements of this, not always easy,…
Although the main purpose of Polish public relations is to take care of the company’s image and good communication with customers, the media, business partners or potential investors, in the gaming industry PR should be directed mainly in one direction. Towards the gamers. Maintaining good relations with direct consumers right from the start is a…
The Polish food customer is changing dynamically; so is the entire industry. What influences this? Pandemics, an increasingly affluent society, but also the rising prices of certain products and semi-finished products. According to data from the Portal Spożywczy report, sectors such as the dairy industry recorded a 43% increase in sales; others, such as the…
Although the market’s growth was halted for a while by the Covid-19 pandemic, the sector of premium and luxury cosmetic brands in Poland had already been growing dynamically again from the beginning of 2021. Do you want to conquer the Polish market with your premium cosmetics brand? Find out who your Polish customers are and…
The Public Relations Agency Association (SAPR) aims to support, represent and promote high-quality PR services in Poland. We are proud that our agency joins the group of SAPR member agencies from this month. Participation in the association will enable us to improve our professional qualifications even more, because from now on we have access to…
The e-commerce market in Poland is developing extremely dynamically, especially in the post-pandemic period. Until recently, experts predicted that the annual growth of its value could be even up to 20% – today, these numbers are constantly growing. This is good news for shop owners in virtually every industry. Setting up an online shop involves…
Cheap airline tickets, a convenient system for booking hotels or private flats, and the growing popularity of remote work, make more and more people in Poland decide to live on the go. On Instagram or YouTube we can find many influencers who share this lifestyle with others. Some of them are even followed by hundreds…
In these times of fashion for a healthy lifestyle, the fitness industry in Poland is experiencing its best period. Poles have become enamoured with practically everything related to it: healthy food, sports equipment, exercise accessories, and more. For several years, the most popular trends in social media have been dominated by being fit, workouts and…
In 2020, Poles spent over 39 billion zlotys on alcohol of different types. Premium spirits enjoyed considerable popularity – Polish consumers for the first time in history reached for more expensive spirits (whisky, gin, tequila) more often than for cheaper ones. For the owners of alcohol brands it is a clear signal that Poland is…
November is a special month for our agency, filled with excitement and celebration of our birthday. This year, on November 20, we are celebrating our 15th anniversary! We are grateful for the opportunity to implement so many interesting and important projects, work with exceptional clients from many countries and from various business sectors, and for…