Building the employer brand on a completely new market should start with one specific step: defining the Employee Value Proposition (EVP) – a set of unique values that a company offers to its employees. How to define EVP in the Polish market? What do Polish professionals expect from their employers? Table of contents The reality…
Are you planning to expand your brand into the Polish market? To gain favor with Polish customers and establish good media relations, your PR efforts need to align with the local realities. How does Polish PR differ from that in the USA and the UK? Get insights from a Polish public relations agency that specializes…
Building a brand, especially in a new market, requires a lot of work, time, and creativity. However, even the most stunning branding campaigns can turn out to be a waste of money if they lack one thing: an analytical approach. Without measuring the right indicators, we cannot talk about a real assessment of the success…
Background In partnership with an international communications agency, we supported a cycle of media relations campaigns aimed at shaping public and political discourse around energy efficiency and building renovation. This was a key legislative initiative under negotiation in 2023–2024. Each activation had its unique angle, but all shared one objective – to drive legislative ambition…
At the beginning of 2023, new regulations governing the advertising of clinics and facilities offering services related to aesthetic medicine were introduced in Poland. This change significantly limited the possibilities of promoting this industry online. Fortunately, there are still effective ways to advertise totally legally. What are they? Let’s find out! Table of Contents Promotion…
Nearly 90% of marketers worldwide investing in collaborations with influencers plan to increase or maintain their current budgets. 50% of millennials admit to trusting product recommendations published by influencers. The influencer marketing market is vast, and an increasing number of companies from various industries appreciate it. How does it look in Poland? Are influencers equally…
Advertising on platforms like YouTube, Instagram, and TikTok is becoming increasingly common in Poland. Foreign brands from various industries are readily choosing these channels to promote their products to Polish customers. However, for advertising to be effective, it must be legal. Here’s a guide to social media law for marketers. Table of contents Polish regulations…
SEO and PR campaigns are usually treated as separate components within brand strategies. However, integrating them can yield numerous benefits in terms of both organic traffic acquisition and increased brand visibility in the Polish market. How can you achieve such integration between PR campaigns and SEO efforts? Table of Contents How SEO Impacts PR campaign…
Every fifth Polish Internet user aged 19-49 declares that they listen to podcasts. Therefore, it’s no wonder that using podcasts in marketing is becoming increasingly popular among brands from various industries. Learn how to effectively market podcasts in Poland! Table of contents: Podcast Statistics in Poland Using Podcasts in Marketing – Is it Worth It?…
Effective communication with the media is the cornerstone of building a PR strategy in Poland. Its goal is not just to temporarily boost a brand’s positive reputation, but to create a consistent image over the long term. This cannot be achieved without good relationships with journalists and influencers. How can you build these relationships effectively?…
Sustainable Fashion Promotion in Poland: How It Impacts Brand PR? The current state of the fashion world is evident to everyone. In response to the omnipresent fast fashion, the concept of sustainable fashion has gained strength. In the face of growing environmental and social awareness in Poland, sustainable fashion is on the rise. However, in…
Understanding Generation Z: Reaching Young Poles Marketing efforts targeting the youngest audience have never been straightforward. Today, understanding how young Poles live, think, shop, and consume media is even more challenging. It requires not only openness and staying up-to-date with rapidly changing trends, but also constant analysis of current research and reports. What is Generation…
Fundamentals of Content Marketing Strategy in the Polish B2B Market It is well known that an effective and well-planned content marketing strategy means a continuous flow of customers to your business. Informative articles and videos created in accordance with the guidelines of Google and YouTube are the cheapest organic traffic and almost a self-propelled marketing…
Unlike marketing efforts (focused on promotion and sales), PR supports a brand more indirectly by building awareness, strengthening relationships with audiences, and enhancing the brand’s visibility online. In the clothing industry, do PR activities play as crucial a role as in other sectors of the Polish market? Which PR activities in the fashion industry yield…
What trends will dominate Polish social media marketing in 2023? An insightful answer to this question is able to give your brand a decisive advantage in the coming year. And thus help it stand out against strong competition. So what are the predictions for the coming year? Table of contents 1. Authenticity as a pillar…
