There are almost 100,000 businesses offering beauty services in Poland. The popularity of professional beauty treatments is slowly returning to its pre-pandemic glory. It is therefore no surprise that more and more foreign salon chains are trying their hand at this market. So what should effective marketing communications of beauty services in Poland look like…
Following the successful launch of LTTS’ R&D unit in Krakow last year, another company from the Larsen & Toubro group contacted us to help expand its brand recognition in this part of Europe. After months of preparation, LTIMindtree, a global technology consulting and digital solutions company, was ready to open its new delivery centre in…
In Poland, the topic of medical cannabis has been of great interest for many years. The laws regarding the legality of their use, cultivation and promotion to customers are changing all the time. So how to promote medical cannabis legally in Poland? Here is a guide for 2023! Table of contents: What is medical cannabis?…
In 2023, employer branding in Poland will no longer be just a fashionable buzzword used only by the largest international corporations looking for qualified specialists. To get the best employees on the market, you will have to work hard to get them. Although millennials currently account for the largest percentage of the workforce, the youngest…
This March, guests from across Europe will debate the most pressing social, economic and political issues at the EUROPEAN IDEAS LAB at the Targowa Creative Centre in Warsaw. EIL is a cyclical event bringing together hundreds of politicians, activists, scientists and citizens involved in green issues in different European cities. The event programme will be based on…
With regard to the strictness of regulations on the advertising of alcoholic products, Poland is one of Europe’s leaders, right next to Sweden, Iceland and Norway. In theory, it is… the promotion of alcohol. Does this mean that a wine or beer brand has no chance of legal marketing communication? Not necessarily. See how to…
Planning comms marketing activities in Poland? Here’s everything you need to know about this market to get started. Read our summary of the most important data for Poland. Table of contents: Population of Poland – general data Poland‘s population at the end of 2022 was 37,767,000 – down 141,000 on the previous year. This decline…
Providing IT expertise solutions and services worldwide, Noventiq, has operated in Poland for many years. Previously it was done organically with no external support from a PR partner. But now Noventiq wants to spread its wings far and wide in the Polish market. To do it, the brand needed an agency partner with extensive experience…
One of Europe’s leading online sports betting companies approached us at the last minute to support their global campaign. The PR initiative was launched during the 2022 FIFA World Cup to remind the world that football is more than just a sport. It was also a great opportunity to show unity and support for the…
In the fiercely competitive and ever-innovating market of dating apps, both brand differentiation and relevant messaging are crucial. Dua, the first ethnic-based dating app from Switzerland, knows this only too well. Having huge experience in launching new brands in the Polish market, including apps, and consulting in the area of differentiation and relevant messaging, we…
Conducting PR activities in cooperation with an experienced agency makes it much easier for a company to communicate externally. This principle is particularly important for brands that operate abroad. Every market is different, so entrusting these tasks to experts from the country in question will help avoid a multitude of pitfalls and build a positive…
Black Friday is gaining in popularity in Poland every year. Unfortunately, Poles’ purchasing decisions are increasingly influenced by rising inflation. With rising costs, will Polish customers be more willing to take advantage of offers prepared by brands for Black Friday? What marketing solutions will work best on the Polish market in these tough times? Today…
Almost 83% of Poles over the age of 13 actively use social media. On average, they spend almost two hours there every day, according to data from this year’s Hootsuite Social Media Trends 2022 report. Social media marketing is now the cornerstone of most brands’ online activities. But should communication with different generations always look…
Online marketing research is clear – the mere presence of a brand hero on social media increases the number of shares and interactions with posts. The brand mascot attracts customers, arouses sympathy, evokes associations with the brand and naturally builds a specific brand image in the minds of the audience. And best of all –…
The technology sector (i.e. the internet, software, new technologies, the technology industry, telecommunications, etc.) is one of the most dynamically developing sectors of the economy in Poland. The prospects for its development are promising. It is therefore of no surprise that there is an increasing wave of demand for talented employees and experts. With growing…