The demand for new technology solutions in Poland, especially at the B2B level, is growing. Investments in IT, digital services and modern e-commerce or marketing tools increased particularly intensively after the Covid-19 pandemic. It was then that many companies had to implement modern solutions and software to meet the growing needs of communication, remote work…
According to the latest data, there are approximately 700,000 Poles living in Britain today. That’s 700,000 people who may be willing to use your product or service. Provided you reach them skillfully. Ethnic marketing (or multicultural marketing) is not just a catchy term today. It’s an essential strategy that any brand that wants to reach…
After a long period of severe tourism crisis around the world, the travel sector can finally take a breather in 2022. As a result of the opening of borders and the abolition of many onerous restrictions, intensive advertising activities are being carried out on a larger scale than ever before. Polish tourists are grateful customers…
According to a Gemius report from 2021, as many as 8 million Poles had contact with TikTok. This number is constantly growing – in the last year alone, the group of users increased by almost 60%. With the growth of users, the platform is constantly providing advertisers with new opportunities for communication. Until recently, brands…
Are you entering the Polish market with your brand? It’s better not to get caught up in the communication “mine” at the start – Polish consumers rarely forgive brands for PR blunders. Or maybe you already sell your products or services in Poland, but need help in spreading the word about your brand among influencers…
Although until recently every second drug bought in Polish pharmacies was produced by Polish manufacturers, today this number is only one third. The share of the domestic pharmaceutical industry is decreasing, and the import of medicines, dietary supplements and medical devices to Poland has significantly increased in recent years. This is a great opportunity for…
Millennials, i.e. the generation of people born – according to various divisions – between 1980-2000 or 1980-1996. In Poland alone there are about 10 million of them. It is estimated that by 2025 they will constitute as much as 75% of all employees, and already today many of them are employed as managers in Polish…
There’s no denying it – today, the vast majority of brands’ promotional activities on the Polish Internet focus primarily on young customers, i.e. the millennials and Generation Z. Thus, Generation X (people born between 1965 and 1979) remains somewhat “neglected” by advertisers. How can this be exploited? Let us guide you through the meanders of…
Your company is entering the Polish market and you are looking for Polish employees? Or maybe you already have a branch office in Poland, but you want to take care of your employer image and attract valuable people? One of the most frequently repeated slogans in HR is “the employee market”. Hiring a good specialist…
It is quite a challenge for a foreign cosmetics brand to enter the Polish market and make local customers fall in love with its products. Polish customers are increasingly cautious when it comes to making purchase decisions related to cosmetics, especially skincare products. To speed up and facilitate the process of getting to know a…
Only a few years ago, cooperation with a Polish PR agency was much cheaper than the cost of similar services on the Danish, German, French or, above all, British markets. Today, the differences in rates are already less noticeable, and more importantly, they are dynamically decreasing. In 2022, most Polish PR agencies were forced to…
Altimetrik / technology Background Our client is a global IT company from the USA, that is a digital business enablement company. With offices across the globe and 4000+ energised practitioners, Altimetrik partners with Fortune 500 and mid-size companies alike to enhance their agility, empowerment, and success. In 2021, this IT company established its site in…
Running social media for business purposes in Poland is like stepping on brittle ice. One wrong step and all your marketing work will be in vain and you will end up in icy water. Polish customers are rarely forgiving and it’s not that easy to get them interested enough to voluntarily observe a profile (and…
Not so long ago, SEO (i.e. Search Engine Optimisation) and Public Relations in Poland were like colleagues from other departments at work – they seemed to know about each other’s existence, but never spoke to each other. For several years, however, the trend has been quite the opposite. SEO and PR not only talk to…
Basing product marketing on cooperation with influencers is one of the activities that have recently enjoyed considerable popularity in Polish marketing. No wonder – using an influencer not only builds brand awareness and brand philosophy, but also influences the level of trust in products among the target group. And most importantly – such activities drive…
