37 million potential customers, a growing interest in online shopping, and an openness to foreign brands. Poland is a promising market for almost any industry. The key is knowing how to communicate with Polish consumers. What makes a marketing campaign used to promote a product or service more likely to succeed here? Which types of…
Poland. If you look at a map of Europe, you see the country at the heart of it. But when you look closer, you discover much more. It is one of the fastest-growing markets in Europe, full of amazing potential. And while it may not always be on the front pages of global trend reports, it…
Background In 2025, our team was invited to implement an environmental awareness campaign. The idea was simple: healthy plants are essential – for food, for clean air, for biodiversity, for climate, and for everyday life. Yet most people don’t think about this issue until problems arise. This campaign aimed to change that by building public…
Are you planning to enter the Polish market, intensify your PR activities or advertise? Choosing the right media channels to communicate your products or services can make or break your effectiveness. Poland offers many traditional media outlets and digital platforms that shape public opinion of Poles. Where should your brand be visible to make a…
Are you active in the beauty industry on the Polish market, but you are tired of boring Instagram Stories? You are not alone. Consumers are tired of it, too. Yes, influencer marketing in Poland – especially in the beauty industry – is slowly losing its credibility. So, you will either be creative, or disappear into…
Poles love travelling, but reaching them takes more than big slogans and generic ads. Understanding their habits and well-targeted public relations activities can turn their travel dreams into bookings and brand loyalty. Do you want to encourage Poles to visit your country, city, region, hotel, or airline? Here’s your guide to Polish destination PR –…
Are you a marketer who dreams about Polish clientele? Here are the 10 best ways of promoting your products or services to the Polish audience in the UK! Polish immigrants in the United Kingdom The UK Office for National Statistics estimates that there are around 700,000 Poles currently living in the United Kingdom, with approximately…
Although PR and SEO might seem like two separate elements of communications efforts, the reality is quite the opposite. They can be successfully combined by using the power of digital media. Here is how we develop and execute digital PR strategies for our clients in the Polish market. What is SEO (digital) PR? SEO PR…
20 million people of Polish origin live outside the country. Therefore, the demand for sending money to family or friends living abroad is growing. Poles are looking for the cheapest and best ways to transfer money easily. This market is expanding, but gaining the trust of distrustful Polish customers is not easy. How do we…
Background A Government Organization launched a nationwide public health campaign to promote awareness and help citizens make more informed food choices. The campaign focused on three key areas: safe food practices, the connection between nutrition and health, and understanding food information. The goal was to combine scientific credibility with clear messaging. Our team was selected…
Poland is one of the fastest-growing markets in Europe. Import of products and services from other countries is increasing. It’s no surprise that more and more international brands are operating in Poland. The Polish market is highly attractive – a number of people are shopping more and more both in physical stores and online. If…
A global leader in SaaS services with Polish roots has joined our client list! SALESmanago offers a feature-rich Customer Engagement Platform, providing advanced marketing tools for the e-commerce sector. They already work with over 2,000 brands, including global giants like Victoria’s Secret, iSpot, and 4F. Now, we are helping them build a stronger presence in…
In Poland, the gaming industry is now worth around PLN 12 billion. According to “The Game Industry of Poland” study, even 20 million Poles are active game players. How to plan effective digital marketing strategies for the gaming industry focused on Polish gamers? Polish gamer – who is he? The gaming sector in Poland plays…
Taking your product to a foreign market is one of the most challenging tasks in a development strategy. Many Polish brands have decided to expand into the British market, where Polish citizens are one of the biggest minor ethnic groups, without hiring a PR or digital marketing agency. They won’t, however, always succeed. So, what…
The use of AI in PR has been one of the more controversial topics for some time now. It arouses very strong emotions in the industry, as it is basically unclear whether its representatives will develop their capabilities or lose their jobs as a result. Unfortunately, the general trend in the market is that often…
