Content marketing is currently one of the most effective and legally safest promotional tools in the Polish B2C healthcare sector. But how do you create content that grabs attention, builds trust, and doesn’t breach strict regulations? Here’s how to navigate content marketing successfully without falling into the trap of illegal advertising. The role of content…
With a stable economy, a central location in Europe and a robust industrial base, Poland is no longer seen merely as a place to manufacture. It’s becoming a strategic market in its own right. But simply having a presence in this market is not enough. So how do you build a communication strategy that works?…
We’re thrilled to support Nordspace – a Lithuanian company offering smartly managed business units tailored to the needs of micro and small businesses. Their flexible units, starting from 40m², are designed for various purposes: small-scale production, warehousing, office work, or client-facing services. Equipped with electricity, water systems, and security monitoring, each unit can be managed…
Poland’s social media scene is one of the liveliest in the CEE region. According to the 2024 DataReportal report, 26 million Poles – that’s around 70% of the population – use social media regularly. Facebook, Instagram and TikTok are the main players here, especially for brands in the FMCG sector. More than half of all…
Entering a new market where your band is not known can be quite a challenge. You are up against competitors who have already settled in and are most likely using SEO to their advantage. That is why your website needs to be visible on search engines in a new market. As of early 2024, there…
Poland is one of Central Europe’s promising markets in the food service industry. In recent years, many international restaurant chains have made their debut here. The outcome has been mostly positive: media buzz, long queues of customers, and a strong foothold in the market. In this guide, we will walk you through what tactic works…
Poland is becoming one of the most digitally mature markets in Europe. With over 92% of businesses using some form of digital tools to reach and manage their audiences, the appetite for marketing technology is strong. The market is expected to grow by over 10% annually. But how to promote a new martech brand here?…
Influencer marketing in Poland is already doing better than well. Content, where influencer engagement is key, is no longer an exclusive nice-to-have, but an absolute staple that is not only driven by your competition, but… is simply demanded by the consumer themselves! What should promoting with influencers look like in 2025? What do you need…
37 million potential customers, a growing interest in online shopping, and an openness to foreign brands. Poland is a promising market for almost any industry. The key is knowing how to communicate with Polish consumers. What makes a marketing campaign used to promote a product or service more likely to succeed here? Which types of…
Poland. If you look at a map of Europe, you see the country at the heart of it. But when you look closer, you discover much more. It is one of the fastest-growing markets in Europe, full of amazing potential. And while it may not always be on the front pages of global trend reports, it…
Background In 2025, our team was invited to implement an environmental awareness campaign. The idea was simple: healthy plants are essential – for food, for clean air, for biodiversity, for climate, and for everyday life. Yet most people don’t think about this issue until problems arise. This campaign aimed to change that by building public…
Are you planning to enter the Polish market, launch a PR campaign or advertise in Poland? Choosing the right media can make or break your PR efforts. The Polish media landscape is broad, but not every outlet carries the same influence. Where should you focus your PR efforts to make your brand visible? Let’s take…
Are you active in the beauty industry on the Polish market, but you are tired of boring Instagram Stories? You are not alone. Consumers are tired of it, too. Yes, influencer marketing in Poland – especially in the beauty industry – is slowly losing its credibility. So, you will either be creative, or disappear into…
Poles love travelling, but reaching them takes more than big slogans and generic ads. Understanding their habits and well-targeted public relations activities can turn their travel dreams into bookings and brand loyalty. Do you want to encourage Poles to visit your country, city, region, hotel, or airline? Here’s your guide to Polish destination PR –…
Are you a marketer who dreams about Polish clientele? Here are the 10 best ways of promoting your products or services to the Polish audience in the UK! Polish immigrants in the United Kingdom The UK Office for National Statistics estimates that there are around 700,000 Poles currently living in the United Kingdom, with approximately…
