Do you still wonder how to communicate with the Millennials? Forget about it! Now Generation Z, which is completely different than the previous one, comes into play. In Poland this group, which is 50% smaller than the previous generation, is going to have a significant influence on education, economy and marketing. Ageing Poland Demography is…
German Lidl and Portuguese Biedronka have been competing with each other in the Polish market for many years. It is obvious when we, for example, look at their promotional offer. However, this year the competition has become more intense and the chains keep offering special discounts for their customers, trying to prepare a better offer…
We like helping others so we supported The Polish Language and Culture Association, a local Polish organisation from Bedford, which organised the second edition of Bedford Festival this year. Our consultants identified – pro publico bono – and acquired a few sponsors and exhibitors for this event. “We are extremely happy that we could help…
During the past few weeks we supported the opening of a new branch of our client, Pol-Plan Insurance. We promoted the event throughout the local Polish community: distributed promotional materials, were responsible for the media relations campaign in the Polish media in Britain, and instigated a local advertising campaign. The event was a huge success,…
The Polish fashion industry is characterised by unconventional marketing activity. A brand’s history is created not only by the company itself, but also by its clients, ambassadors and well-wishers. Here are six Polish clothing brands you need to know! Table of contents: Local Heroes – from celebrities to the streets The founders of Local Heroes…
Family 500 plus is a government programme under which parents receive PLN 500 a month for the second and each next child, no matter how much they earn. It was introduced mainly in order to improve a demographic situation in Poland. The opponents of the programme openly stated in many debates that they do not…
During the summer months we don’t downshift. We have just started working with a new customer, the Polskie Szkoły Internetowe Libratus, which is an innovative educational project that helps Polish children living abroad to maintain contact with Polish culture and language. Our agency will be responsible for media relations within the Polish media community in…
Spring has brought with it some trade publications with statements from our Managing Director, Matylda Setlak. From the first, you will come to know a little more about her, and in the second, discover her opinion regarding the pricing strategies of Polish companies operating abroad. Highly recommended reading!
Everyone likes stories and Poles specialize in telling them. Both big and small companies have found that consumers like stories so they have decided to tell them more often. Three examples from the Polish backyard: Polish communication professionals decide to use this form of message more often than they used to and they are doing…
Matylda Setlak, our Managing Director, interviewed popular Polish personal development coach, Kamila Rowińska. During the conversation, they raised such topics as how to build self-confidence, and learn how to be pleased with your achievements and motivation. The interview was conducted and recorded for one of the agency`s clients Polish Success Centre. Click here to see…
On the website dedicated to Polish PR professionals, run by Prowly.com team, you can read an article written by our Managing Director, Matylda Setlak. The main subject of the article is effective management of a team, individual employees, and their skills. Recommended reading for Polish agencies, and those who might be interested, you can read it…
Our agency recently organised a very successful event for VIPs, British and Polish media representatives, as well as entrepreneurs, for the Subcarpathian Regional Tourism Board. We had very little time for this – but we made it in time – right down to the last gaiter button! The room was full, and even included a few…
It is hard to believe that our agency has been active in the market for more than nine years. It makes us terribly proud and happy. On 20th November 2006, we started providing services for our first clients. So far, we have had as many as 70 customers and have run at least twice as…
PANGEA Network has announced the first edition of An Outstanding Pole in England, Wales and North Ireland competition. Matylda Setlak, the CEO of All 4 Comms agency is going to compete for this title in the Business category. The aim of the competition is to create a positive image of Poles living in the UK,…
All 4 Comms agency is currently in search for an experienced, results-driven marketing comms professional (Account Manager) who has passion for meticulous execution of various marketing comms campaigns and would like to add some more creativity, strategic thinking skills and energy to our superb team. Positive, pro-active, ‘can-do’ attitude is a must. Send us your…