Are you launching a new product or service and want to advertise it to the Polish community in Great Britain? Poles in Great Britain are quite a diverse group, but they share a few quite important things. Today we have collected a few tricks of the trade for you – how to do it, what…
It is said that today is an employee’s market. It is they who decide whether they want to stay with you, or look for happiness elsewhere. This shift in the labour market requires a completely new approach: treating potential employees, not as a new workforce, but as customers. How to do good employer branding in…
Wise and effective ethnic (aka multicultural marketing) marketing is much more than translating your company’s overall message into other languages. Multicultural marketing is about carrying out comprehensive marketing campaigns targeting specific local ethnic and cultural groups. So it requires much more than knowledge of the language – it is necessary to fully understand how a…
Influencer. Contrary to appearances, their job is not only about adding photos in fashionable clothes and informing InstaStories about the content of their breakfast. It is a struggle to engage followers, respect competition and, of course, brand attention. Yes, cooperation with influencers in Poland still remains one of the most effective marketing tactics. However, due…
No matter what you sell or how, your business needs good copy. Social media posts, company blog entries, mailing content, short ad slogans or sales text on a landing page – wherever writing is involved. However, there is a problem. How to write to a Polish client? What to do and what to absolutely avoid?…
Table of Contents: Millennials are currently the largest age group in Polish social media. What’s more, it is also a group with a huge purchasing potential – millennials positively react to online advertising, willingly engage in brand communication and look for information about products primarily on the Internet. How to reach out and what to…
Instagram – a platform for uploading nice product photos and a space for cooperation with influencers. Well… yes. But not only. A well-designed communication strategy via Instagram is the main pillar of marketing activities for an increasing number of brands. And the word strategy includes not only the final results, but also the use of…
Polish streaming services have already become an integral part of the marketing campaigns of both large brands and completely new brands that want to benefit from the exceptionally dynamic trend of TV on demand. The local customer is more likely to use services or products that are subconsciously combined with a personalised offer of movies…
According to Voxnest, Poland is in the top ten of the fastest growing podcast markets in the world – ahead of Canada, Great Britain and Spain. In the first half of last year, the number of Polish podcasts played on Spotify jumped by over 300%. Due to the pandemic restrictions, this number continues to grow.…
What attracts candidates in the UK, Germany or the Netherlands won’t necessarily work in Poland. Hiring here comes with its own rules, expectations and communication style. Here are 5 big employer branding mistakes to avoid in Poland. 1. Don’t assume what works elsewhere will work in Poland A good global strategy gives you a great…
We have great news to share with you! The article “Pride in Poland”, written by our Managing Director – Matylda Setlak, has been published in the “Catalyst” magazine. This is a prestigious recognition, and a great success we are proud of.The “Catalyst” is a marketing magazine, published by the British Chartered Institute of Marketing, and…
Desenio / Interior Design Background Our client, the Scandinavian brand Desenio from Sweden, specialises in home decor, i.e. in stylish posters and wall frames. They started cooperation with us because they wanted to scale their activities on the Polish market. Challenge The client was already very active on the Polish market, so finding new influencers…
Background Our client is the Cukibo brand from Switzerland, which specialises in publishing personalised books that are designed to help parents convey the values and culture of the country of origin. In our opinion it was: • Preparation of topics for an article that would find interest in the media in the hot pre-Christmas period,…
Background Our client is the international company Tractable, which specialises in artificial intelligence solutions to help people recover from accidents and disasters. Our client’s priority was development in Central and Eastern Europe, especially on the Polish market. In our opinion it was: • Distribution of the press release in Polish, follow up, media monitoring •…
We have been working since March with the global Twistshake brand from Stockholm, which offers baby products. We are responsible for influencer marketing activities on parenting and related influencer channels in Poland.
