Background Our client is northern Europe’s largest shipping and logistics company. Challenge To increase the number of tickets purchased from within the Polish community. What did we do? We planned and executed several ethnic marketing campaigns during three years of co-operation that included the following: Planned and managed the distribution of Polish-language scratch cards to…
Massively multiplayer online role-playing game (MMORPG) Background The game was free to play so there was a need to communicate this fact to the Polish gaming community and the gaming media. Challenge The gaming market is very competitive in Poland. What did we do? We planned a PR campaign that consisted of the following: press…
Background Our client is a meat distributor for a top Polish cold meat brand. Challenge Increasing sales figures in the British market, in a very competitive product category. What did we do? We planned and executed a year-long communications campaign that included the following: Proactive PR activities in consumer media, mainly press releases, a Facebook…
