Background We have delivered an ongoing strategic PR programme for an international technology company operating in the employee engagement and digital solutions sector.The communications programme was built around a continuous newsroom model, combining proprietary monthly market research, thought leadership and strategic media relations to generate a consistent flow of editorial coverage throughout the year.Rather than…
Background This project focused on launching an innovative probiotic cleaning product on the Polish market — introducing an entirely new category of home care solutions based on beneficial bacteria.The brand combined product effectiveness with a science-driven, health-conscious approach to cleaning. Beyond innovation, its core was education: redefining the concept of cleanliness and challenging the traditional…
Background Inbalance grid is a leading smart EV charging software developer, a charging equipment designer, and a cloud-based platform for managing charging points. It is the largest network operator in the Baltic countries and Lithuania; a pioneer in smart EV charging infrastructure, employing an innovative installation method. In 2024, the company entered the Polish market.…
Background This African Tourism Authority is an organisation affiliated with the Ministry of Tourism in an African country. Its mission is to promote this state as an attractive tourist destination on international markets. In November 2024, this organisation participated in the ITTF Warsaw 2024 trade fair at the Palace of Culture and Science in Warsaw,…
Background We were approached by this payment infrastructure provider, as they wanted to spread the message about their new, important partnership in Poland. In 2023, it expanded its support for Polish platforms by integrating with one of the most popular payment providers in this market. Since 2013, the company has supported over 2,500 platforms and…
Background Panksy is Europe’s first AI-powered online florist, mixing technology, science, and psychology. To order a personalized bouquet, customers answer a series of questions on the platform. Based on the inspiration generated from their responses, the final design and vibe of the flowers are created. This information is then sent to local florists, who craft…
Background Cachet is an insurance platform that provides insurance products for cars, bicycles, scooters, and e-scooters. It offers electric vehicle owners various insurance options, including third-party liability (OC), comprehensive coverage (AC), and accident insurance. Cachet reached out to us to help them spread the word about the availability of insurance for electric vehicles, especially e-scooters,…
Promotica / B2B Background Promotica is an Italian agency with over 20 years of experience in loyalty marketing, executing campaigns for major global brands. In 2024, the agency expanded its operations to Poland. The first major activity on this market was a campaign for the Stokrotka supermarket chain called “Skomponuj swój włoski zestaw” (“Create your…
Online language learning platform / Education Background We were approached by an educational platform focusing on language learning. The client offers online tutoring provided by more than 30,000 native speakers from all over the world. The platform makes it convenient to learn dozens of languages – both commonly used and less popular ones. As part…
A Foreign Marketplace / Fashion Background This renowned global online fashion retailer, aimed to expand its market presence in Eastern Europe, specifically targeting Romania, Hungary, Czech Republic, and Greece. To achieve this, they decided to implement influencer marketing activations to increase their brand awareness, drive traffic to their online store, and ultimately boost sales in…
Background In 2022, L&T Technology Services Limited (LTTS), a global leading pure-play engineering services company, chose Cracow, Poland, to establish its new Engineering, Research and Development (ER&D) centre in Europe, focusing on automotive, mobility, and hi-tech. According to LTTS’ global delivery model, this centre was an extension of its engineering centres located in Munich, Gothenburg…
Background The tourism organisation of one of the Mediterranean countries approached us a few months before the official opening of the office in Warsaw, Poland, to plan and execute a four-month communications campaign targeting Generation Z. Challenge In recent years, Poles have discovered this country as a great European tourist destination. The number of Polish…
Background Our client is an insurance company. Challenge Promote the opening of a new branch located in Peterborough and invite a minimum 100 Polish visitors for the opening event. What did we do? We planned and implemented an advertising campaign consisting of four sponsor articles and four top banners in prime locations on localPolish community…
Background Our client is a start-up coffee shop chain. Challenge The objective of the campaign was to launch this new coffee shop chain on the Polish market and give the brand a very Polish and slightly nostalgic, artistic, feel. What did we do? We planned and executed a launch PR campaign that included the following: strategy…
Background Our client is a national health service offering a wide range of medical services, including a national immunisation programme. Challenge To raise the level of safety awareness about the flu vaccine and its preventative importance within the Polish community; to increase thevolume of flu vaccine distributed throughout the Polish community, with particular emphasis on…
