The TikTok platform has instantly won the hearts of people from all over the world. If you are a marketer or run your own business, you can no longer ignore its advertising potential. The…
How to build an effective company blog in Poland in 2023
Do you sell products or services to Polish customers? Have you tried influencer marketing! After long months of turmoil, we can finally confirm with confidence that the Polish influencer marketing market is now back…
Almost more than 60% of companies worldwide invest in content marketing. Poland is one of the leaders here. When it comes to creating long-term content strategies, it ranks first in Europe. So if you…
There is an opinion that the B2B and B2C spheres are not so different, because, in both cases, decisions are made by ordinary people. But it is not so. In B2B, the consumer is…
Running social media for business purposes in Poland is like stepping on brittle ice. One wrong step and all your marketing work will be in vain and you will end up in icy water.…
If you are a British (but not only) company and want to reach the Polish community in the UK with your products or services, you need to know how and where to do it.…
Are you launching a new product or service and want to advertise it to the Polish community in Great Britain? Poles in Great Britain are quite a diverse group, but they share a few…
Wise and effective ethnic (aka multicultural marketing) marketing is much more than translating your company’s overall message into other languages. Multicultural marketing is about carrying out comprehensive marketing campaigns targeting specific local ethnic and…
Instagram – a platform for uploading nice product photos and a space for cooperation with influencers. Well… yes. But not only. A well-designed communication strategy via Instagram is the main pillar of marketing activities…