Instagram – a platform for uploading nice product photos and a space for cooperation with influencers. Well… yes. But not only. A well-designed communication strategy via Instagram is the main pillar of marketing activities…
Polish streaming services have already become an integral part of the marketing campaigns of both large brands and completely new brands that want to benefit from the exceptionally dynamic trend of TV on demand.…
According to Voxnest, Poland is in the top ten of the fastest growing podcast markets in the world – ahead of Canada, Great Britain and Spain. In the first half of last year, the…
It cannot be denied that due to the pandemic, 2020 was a great time for the flourishing of Polish social media. This time, however, instead of successive high-profile sales campaigns and millions in advertising…
How to plan, implement and measure the effects of an influencer marketing campaign in Poland? How to match the right influencers to the company’s profile and marketing goals? Influencer marketing in Poland is constantly growing in…
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands – especially among large, foreign brands. Currently, this market is very diverse, and the most popular…
Poles – who are on Facebook and who on Twitter or Instagram? The latest research shows that over 80.3% of Poles use the Internet. Facebook, Twitter and Instagram are growing in strength among Polish…
Currently, there are many airlines from all over the world that fly to and from Poland. Some are low-cost airlines (and their number is systematically increasing), some are regular lines. The former mostly focus…
Influencer marketing has been one of the hottest topics of recent years, especially in the Polish social media marketing world. However, retail brands seem unable to fully use the potential of working with influencers.…
Teens are a particularly demanding target group for all marketers. Communication with them is a constant pursuit of the latest, hottest trends. The fashion industry faces an even bigger challenge — whether demanding teenagers…
The children brands are one of those that, as many people think, are promoting themselves. After all, kids are the most susceptible target and it would seem that a colorful ad is enough to…
An increasing number of followers (or subscribers) and big engagement rates confirm that a well thought out influencer marketing campaign with matched influencers not only builds a better brand image, but can also increase…
Ethnic marketing is always a challenge, especially when it comes to promoting a foreign brand in the UK. First of all, you have to take into account that, on the whole, you have to…
Investor relations are activities aimed at building and maintaining positive relationships with the investor environment of an organisation that, with shareholders, potential shareholders, strategy investors, and other entities that constitute the basis and support…
Don’t have an idea for a Facebook post that will engage your fans? Here are 5 examples from our Polish campaigns that will really help you. 1. Make a choice Choosing A/B works well…
It usually takes a lot of time to convince people to buy, unless you rely on impulse buying, aimed at selling as many products as is possible, either by presenting them, or organizing a…
6 steps of activity in social media Set the game plan, that is: present your brand to recipients, offer them valuable, free content, raise engagement and curiosity, build relationships and trust. The result: clients…
The over 1 million Polish population in the UK, jointly with other EU immigrants adding up to 3 million now, has had a significant impact on the British economy. Poles come to the UK…