Influencer marketing, despite being increasingly criticised by specialists, remains one of the most used PR tools in the world. Public relations campaigns in cooperation with influential people from the Internet, and not only, are…
Regardless of whether you deal with B2B, B2C, product or corporate public relations, your actions must always be adapted to the market in which you direct your message. Often, what works in Great Britain,…
Estimates indicate that the PR industry in Poland is growing in strength from year to year. This trend is noticeable not only in statistics and budgets allocated by clients to communication, but primarily in…
Alcohol producers in Poland still advertise mostly on TV, but the Internet is increasingly encouraging them to spend advertising budgets on Google Ads or social media. Also, thanks to advertising targeting, on the Internet…
The fundamental role of Public Relations is to build awareness and the loyalty of customers, as well as increase the position of the brand on a market. This is not possible without the creation…
Each company must be visible so that its offer will reach potential customers. The job of Public Relations professionals is to build the awareness and image of a brand, as well as to influence…
Globalization and an overcrowded market, aligned with growing customer expectations in terms of the standard of products or services, means that more and more companies are forced to redefine their business models, reach for…
In 2018, we tend to think that by now, we have seen it all. Since your digital footprint is a must have for any brand, we all invest in a website. Surprisingly though, every…
Some people claim that, “PR is dead”. The American author Robert Phillips has even published a book entitled: “Trust Me, PR is Dead”. However, this doesn’t seem to be the case in Poland! Of…