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Bio products in Poland

31 March 2020

The bio products market is constantly growing in Poland. 62% of respondents would like to buy more and more products of this type. The obstacle is the lack of understanding of what bio is,…

What promotions do Poles like?

2 January 2020

The first summer sales start in June in Poland. According to the Santander Consumer Bank report – “Poles and money – we love opportunities” – this season’s promotions interest Polish consumers the most. However,…

The number of millionaires in Poland is growing

2 January 2020

Poles spent PLN 25 billion on luxury this year, with cars and clothes dominating. In 2019, the luxury goods market in Poland will be worth PLN 25 billion, estimates KPMG. Premium cars remain the…

The most important value for Poles is family

2 January 2020

Family, health and peace are the values that Poles value most As its results show, as many as 80% of Poles indicate family as the most important value. Despite the great socio-political and economic…

Fashion market in Poland

27 December 2019

Over 60% of Poles declare that they buy clothing, footwear and accessories in a levelheaded way. 54% are ready to pay a higher price for wardrobe items made in Poland. In turn, nearly every…

How to promote airline companies to Polish travellers

27 June 2019

Currently, there are many airlines from all over the world that fly to and from Poland. Some are low-cost airlines (and their number is systematically increasing), some are regular lines. The former mostly focus…

The best online marketing strategies for fashion brands targeting Polish teens

25 February 2019

Teens are a particularly demanding target group for all marketers. Communication with them is a constant pursuit of the latest, hottest trends. The fashion industry faces an even bigger challenge — whether demanding teenagers…

5 Polish alcohol brands that are great at digital marketing

6 December 2018

Alcohol producers in Poland still advertise mostly on TV, but the Internet is increasingly encouraging them to spend advertising budgets on Google Ads or social media. Also, thanks to advertising targeting, on the Internet…

The Biggest Polish Beauty Influencers Who Are Worth Working With

16 November 2018

The Polish influencer marketplace is constantly expanding, and although the importance of micro-influencers is growing, the biggest are becoming even bigger and more powerful. This applies especially in the beauty industry. Who are the…

Polish tourists – market trends

20 June 2018

The tourism market in Poland is changing. Poles are maturing as tourists, and are becoming more aware consumers. According to a report by the Polish Chamber of Tourism, entitled “Poles’ Holidays Abroad in 2017”,…

Investor relations – 10 most important rules of communication

11 May 2018

Investor relations are activities aimed at building and maintaining positive relationships with the investor environment of an organisation that, with shareholders, potential shareholders, strategy investors, and other entities that constitute the basis and support…

Where Do Poles Buy Cosmetics?

8 May 2018

Poles willingly buy cosmetics in chemists, as this is consistently the most popular sales channel of beauty products, although cosmetics are also offered in discount stores. Experts predict that in the course of time…

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