Although TikTok is a relatively new social network – it is a great comms tool. You just need to know how to use its potential. Content that has so far worked well on Instagram…
The fashion sector is currently the most frequently and most eagerly promoted industry in Poland – both in social media, press, television, and online advertisements and outdoor campaigns. However, for several years now there…
Medical marketing in Poland is not one of the easiest sectors to communicate in. Brands must, on the one hand, effectively reach their audiences and, on the other, meet the strict guidelines of Polish…
Are you planning to expand your brand into the Polish market? To gain favor with Polish customers and establish good media relations, your PR efforts need to align with the local realities. How does…
At the beginning of 2023, new regulations governing the advertising of clinics and facilities offering services related to aesthetic medicine were introduced in Poland. This change significantly limited the possibilities of promoting this industry…
Nearly 90% of marketers worldwide investing in collaborations with influencers plan to increase or maintain their current budgets. 50% of millennials admit to trusting product recommendations published by influencers. The influencer marketing market is…
Advertising on platforms like YouTube, Instagram, and TikTok is becoming increasingly common in Poland. Foreign brands from various industries are readily choosing these channels to promote their products to Polish customers. However, for advertising…
Every fifth Polish Internet user aged 19-49 declares that they listen to podcasts. Therefore, it’s no wonder that using podcasts in marketing is becoming increasingly popular among brands from various industries. Learn how to…
Effective communication with the media is the cornerstone of building a PR strategy in Poland. Its goal is not just to temporarily boost a brand’s positive reputation, but to create a consistent image over…
Sustainable Fashion Promotion in Poland: How It Impacts Brand PR? The current state of the fashion world is evident to everyone. In response to the omnipresent fast fashion, the concept of sustainable fashion has…
Understanding Generation Z: Reaching Young Poles Marketing efforts targeting the youngest audience have never been straightforward. Today, understanding how young Poles live, think, shop, and consume media is even more challenging. It requires not…
Unlike marketing efforts (focused on promotion and sales), PR supports a brand more indirectly by building awareness, strengthening relationships with audiences, and enhancing the brand’s visibility online. In the clothing industry, do PR activities…
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