Public relations activities for public institutions in Poland is nothing like running a commercial campaign. You’re speaking to one of the most sceptical audiences in Europe. Poles questions authority, distrusts political slogans, and demands…
With nearly 3 million people working in manufacturing and over 180,000 industrial companies, Poland is one of the largest production economies in the EU. For international brands, it’s a high opportunity – but a…
Poles are learning more than ever. While the demand for education keeps rising, many global edtech brands remain almost invisible here. Here are 10 brands that – from our perspective – could gain a…
Poland’s cosmetics market is one of Europe’s most dynamic beauty sectors. It offers unique insights into what drives purchasing decisions and market growth. Let’s explore the key facts and figures every cosmetics brand should…
Poland is one of Europe’s hidden gems for educational platforms. But entering this market takes more than a catchy ad. You need to understand what makes Polish customers tick. Here’s exactly how to do…
At first, it doesn’t sound like a good match. On one hand, we have serious institutions and legal regulations. On the other – Instagram carousels and funny TikToks. And yet, many brands from the…
Content marketing is currently one of the most effective and legally safest promotional tools in the Polish B2C healthcare sector. But how do you create content that grabs attention, builds trust, and doesn’t breach…
With a stable economy, a central location in Europe and a robust industrial base, Poland is no longer seen merely as a place to manufacture. It’s becoming a strategic market in its own right.…
Poland’s social media scene is one of the liveliest in the CEE region. According to the 2024 DataReportal report, 26 million Poles – that’s around 70% of the population – use social media regularly.…
Entering a new market where your band is not known can be quite a challenge. You are up against competitors who have already settled in and are most likely using SEO to their advantage.…
Poland is one of Central Europe’s promising markets in the food service industry. In recent years, many international restaurant chains have made their debut here. The outcome has been mostly positive: media buzz, long…
Poland is becoming one of the most digitally mature markets in Europe. With over 92% of businesses using some form of digital tools to reach and manage their audiences, the appetite for marketing technology…
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