• 10 trends that will dominate Polish social media in 2019

    2018 is officially over. As a December was the time of summaries, in January every marketer tries to make some predictions for oncoming 2019. Last year was a great period in Polish social media. We have witnessed many unexpected ups and even more spectacular downs. We cannot wait to see what will bring us this […]

  • Best 5 Polish Christmas 360° marketing campaigns of 2018

    Christmas is getting closer and closer, and we are under constant attack by advertising messages from every side, in every medium. A good marketing campaign should contain elements for a variety of platforms, especially if a brand wants to reach the widest possible audience. Recently, we presented several elements of a good Christmas campaign in Poland. […]

  • 5 Polish alcohol brands that are great at digital marketing

    Alcohol producers in Poland still advertise mostly on TV, but the Internet is increasingly encouraging them to spend advertising budgets on Google Ads or social media. Also, thanks to advertising targeting, on the Internet it is easier to stick to restrictive regulations. Due to immense competition in the industry, alcohol brands have a very high […]

  • The Biggest Polish Beauty Influencers Who Are Worth Working With

    The Polish influencer marketplace is constantly expanding, and although the importance of micro-influencers is growing, the biggest are becoming even bigger and more powerful. This applies especially in the beauty industry. Who are the biggest Polish beauty influencers whom brands work with? Last month in Poland the official “Ofeminin Beauty Influencer Awards Powered by Sephora” […]

  • How to be successful in Public Relations in Poland?

    The fundamental role of Public Relations is to build awareness and the loyalty of customers, as well as increase the position of the brand on a market. This is not possible without the creation of good relations with the whole environment. A PR plan is, of course, the key. Public Relations concern a very wide […]

  • How to make a good influencer marketing campaign in Poland

    An increasing number of followers (or subscribers) and big engagement rates confirm that a well thought out influencer marketing campaign with matched influencers not only builds a better brand image, but can also increase sales of particular products. In some industries, influencer marketing is now an essential element of a marketing strategy (e.g. beauty or […]

  • How to choose an accomplished PR agency in Poland

    Each company must be visible so that its offer will reach potential customers. The job of Public Relations professionals is to build the awareness and image of a brand, as well as to influence its relationships with the environment. Each PR agency will provide you with a team of professionals, its know-how, contacts etc., but […]

  • 9 ways to market your Polish-made products on the British market, and not fail

    Taking your product to a foreign market is one of the most difficult tasks in a business development strategy. Many Polish brands have decided to expand into the British market where Polish citizens are one of the biggest minor ethnic groups, without hiring a Polish PR or digital marketing agency. They won’t, however, always succeed. […]

  • 10 tips for marketers – how to speak to Polish consumers on Facebook

    Over 10 million Poles live outside Poland and over 38 million in Poland. Understanding demographics and the psychological profile of Poles are the keys for a successful communication strategy for any digital marketing Polish agency in the UK. Most Polish citizens are productive employees, aged 18-55, very often with children. They belong to the most […]