Fundamentals of Content Marketing Strategy in the Polish B2B Market It is well known that an effective and well-planned content marketing strategy means a continuous flow of customers to your business. Informative articles and…
Unlike marketing efforts (focused on promotion and sales), PR supports a brand more indirectly by building awareness, strengthening relationships with audiences, and enhancing the brand’s visibility online. In the clothing industry, do PR activities…
What trends will dominate Polish social media marketing in 2023? An insightful answer to this question is able to give your brand a decisive advantage in the coming year. And thus help it stand…
The most interesting advertising campaigns for Back to School in Poland The end of summer is a time when Polish parents gather school supplies for their children as the new school year approaches. New…
It might seem that creating a global Christmas campaign and releasing it in all European markets is enough to be successful. Nothing could be further from the truth. Although Christmas is celebrated similarly in…
Conducting marketing activities for a company with banking and financial services in Poland can be like wandering around in a fog. Especially when you are not aware of the many complexities of Polish law.…
Research reports on readership in Poland have not been optimistic for years. One consolation is that in 2021, the percentage of people who have read at least one book will rise from 39 to…
Clothes, cosmetics, electronic gadgets, food, apps or educational aids – whatever the industry, social media marketing aimed at Polish Generation Z is governed by completely new rules. Are you planning to launch a new…
A report published in 2022 by Brand24 states that already 93% of Polish marketers use influencer marketing in promotional strategies. As many as 8 in 10 Polish consumers make a purchase when a product…
The world of event marketing has been undergoing a revolution for years. The pandemic has accelerated these changes dramatically. Offline events began to be transferred en masse into virtual form and…. it has stayed…
What trends will dominate Polish social media marketing in 2023? Content personalisation, short-form video, ESG-based strategies, or perhaps the next iteration of AI? An insightful answer to this question is able to give your…
The TikTok platform has instantly won the hearts of people from all over the world. If you are a marketer or run your own business, you can no longer ignore its advertising potential. The…
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