• Fashion market in Poland

    Over 60% of Poles declare that they buy clothing, footwear and accessories in a levelheaded way. 54% are ready to pay a higher price for wardrobe items made in Poland. In turn, nearly every third respondent is willing to pay more for a product produced in an ecological way – according to the report ‘Fashion […]

  • Santa is becoming more generous in Poland

    Year by year, Santa is becoming more generous in Poland. A Polish family will spend an average of PLN 1,521 on this holiday period, a Deloitte study says. Christmas is a special time also for trade. As the 22nd edition of the international survey “Christmas shopping 2019” by Deloitte shows, this year Poles intend to […]

  • How to engage Polish Z Generation on YouTube?

    Generation Z (people born after 1995) currently constitute 20% of the population in Poland. The oldest are 24 years old now. They grew up with smartphones, Snapchat, Twitch, and YouTube, surrounded by technology. From year to year, they will be an increasingly significant purchasing power on the market. There is one expressly efficient way to […]

  • How to promote airline companies to Polish travellers

    Currently, there are many airlines from all over the world that fly to and from Poland. Some are low-cost airlines (and their number is systematically increasing), some are regular lines. The former mostly focus on highlighting their low prices in all promotional messages, the latter create extensive campaigns and put emphasis on building a professional […]

  • 6 best online marketing strategies for the gaming industry in Poland

    The gaming industry is relatively homogeneous on a global scale. All countries cooperate, which is evidenced by many worldwide online tournaments such as, for example, Fortnite World Cup. In Poland, the gaming industry is worth around PLN 2 billion. According to a Polish Gamers Research study, over 69% of Polish internet users are active game […]

  • How to use influencer marketing to promote a retail business in Poland?

    Influencer marketing has been one of the hottest topics of recent years, especially in the digital marketing world, as it can give excellent results regardless of the type of business. However, retail business seems to be the one that is not able to make full use of the potential of influencers. If the brand’s marketing […]

  • Social commerce is the future – 5 best Polish examples

    In our article about digital trends for 2019, we wrote that we can expect a quick boost in social commerce. Although the world’s biggest brands already know how to take advantage of the possibilities of this e-commerce solution, in Poland this is still not a solution for which brands reach for first. However, selling through social […]

  • The best online marketing strategies for fashion brands targeting Polish teens

    Teens are a particularly demanding target group for all marketers. Communication with them is a constant pursuit of the latest, hottest trends. The fashion industry faces an even bigger challenge — whether demanding teenagers recognise products and brands as trends and will be willing to co-create a community around the label fully depends on a […]

  • How to promote money transfer companies to Polish expats?

    Many Poles live outside of Poland. Therefore, the demand for money transfer services is constantly growing. The market is constantly expanding and becoming more difficult to gain the trust of already distrustful Polish customers. However, there are several effective ways to promote money transfer companies, directing their message to Polish expats. Here, we present the […]

  • Event marketing in the children’s product industry in Poland

    The children brands are one of those that, as many people think, are promoting themselves. After all, kids are the most susceptible target and it would seem that a colorful ad is enough to get a buyer. However, apart from attracting the attention of children, it is equally important to get their parent’s trust as […]