2020 was a year of many revolutions – not only in the everyday life of ordinary people, but also for most brands. The way (and time) of using social media changed, as did the…
In Poland, influencer marketing is still one of the most common forms of brand communication. Importantly, however, brands are no longer limited to the largest Instagram players, but understand the concept of engaging creators…
It is more and more often said that there is no good marketing nowadays without multicultural (or ethnic) marketing. There is no chance of effectively reaching customers from different countries, cultures or ethnic groups…
Table of Contents: Are you planning activities in social media in Poland? Be careful – it’s not profitable to advertise everywhere! Polish recipients and the websites they use on a daily basis differ slightly…
Press materials sent to journalists are one of the basic tools for building media relations in Poland. The latest research reports that as many as 77% of Polish journalists use them in their work.…
Campaigns in social media in Poland are becoming more and more creative every year. Not only is the number of users of popular platforms growing, but also the number of brands themselves. Advertisers therefore…
In recent years, many interesting PR campaigns have abounded in Poland. More and more brands use creative ways to reach their audience to build a positive image: both through traditional media, social media and outdoor…
Do you manage a foreign brand and want to reach customers from Poland using social media? Firstly, you have to know that applications that are popular in the US or Great Britain will not…
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands – especially among large, foreign brands. Currently, this market is very diverse, and the most popular…
Regardless of whether you deal with B2B, B2C, product or corporate public relations, your actions must always be adapted to the market in which you direct your message. Often, what works in Great Britain,…
The increase in income in Poland is still below the EU average. However, by 2022, it will be over 15 percent higher than the European average. Polish unemployment (currently amounting to 4.4 percent) is…
Poles – who are on Facebook and who on Twitter or Instagram? The latest research shows that over 80.3% of Poles use the Internet. Facebook, Twitter and Instagram are growing in strength among Polish…
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