Are you looking for valuable employees in the Polish market? Without the right employer branding strategy, it will be hard for you to attract and retain the strongest players in the employee market. To make…
As every year, Polish marketers did not idle and charmed us with great advertising campaigns referring to Christmas. Today we come with a quick review of 8 most interesting, thoughtful and, in our opinion,…
Research shows that year after year, employers in Poland increase their activity in the area of employer branding. According to the “Employer Branding in Poland Report 2020“, over 48% of the surveyed Polish companies…
Although the main purpose of Polish public relations is to take care of the company’s image and good communication with customers, the media, business partners or potential investors, in the gaming industry PR should…
The Polish food customer is changing dynamically; so is the entire industry. What influences this? Pandemics, an increasingly affluent society, but also the rising prices of certain products and semi-finished products. According to data…
Although the market’s growth was halted for a while by the Covid-19 pandemic, the sector of premium and luxury cosmetic brands in Poland had already been growing dynamically again from the beginning of 2021.…
The e-commerce market in Poland is developing extremely dynamically, especially in the post-pandemic period. Until recently, experts predicted that the annual growth of its value could be even up to 20% – today, these…
Cheap airline tickets, a convenient system for booking hotels or private flats, and the growing popularity of remote work, make more and more people in Poland decide to live on the go. On Instagram…
In these times of fashion for a healthy lifestyle, the fitness industry in Poland is experiencing its best period. Poles have become enamoured with practically everything related to it: healthy food, sports equipment, exercise…
In 2020, Poles spent over 39 billion zlotys on alcohol of different types. Premium spirits enjoyed considerable popularity – Polish consumers for the first time in history reached for more expensive spirits (whisky, gin,…
Clothes, cosmetics, electronic gadgets, food, apps or educational aids – whatever the industry, social media marketing aimed at Polish Generation Z is governed by completely new rules. Are you planning to launch a new…
Research reports on readership in Poland have not been optimistic for years. One consolation is that in 2021, the percentage of people who have read at least one book will rise from 39 to…
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