Advertising of law firms in Poland is a rather controversial and unclear issue. According to the Code of Ethics for Lawyers, any form of promotion here is illegal. Does this mean that when you…
Planning to promote your product among the Polish community in the UK? Well… get ready for a tough opponent. Poles in the UK are quite a specific, but interesting target group. When you approach…
In marketing and public relations, the beginning of the year is a beautiful time for summaries, reports and making ambitious plans for the future. However, all self-respecting PR professionals know that it is not…
If you are a British (but not only) company and want to reach the Polish community in the UK with your products or services, you need to know how and where to do it.…
It is said that today is an employee’s market. It is they who decide whether they want to stay with you, or look for happiness elsewhere. This shift in the labour market requires a…
Wise and effective ethnic (aka multicultural marketing) marketing is much more than translating your company’s overall message into other languages. Multicultural marketing is about carrying out comprehensive marketing campaigns targeting specific local ethnic and…
No matter what you sell or how, your business needs good copy. Social media posts, company blog entries, mailing content, short ad slogans or sales text on a landing page – wherever writing is…
Table of Contents: Millennials are currently the largest age group in Polish social media. What’s more, it is also a group with a huge purchasing potential – millennials positively react to online advertising, willingly…
Polish streaming services have already become an integral part of the marketing campaigns of both large brands and completely new brands that want to benefit from the exceptionally dynamic trend of TV on demand.…
According to Voxnest, Poland is in the top ten of the fastest growing podcast markets in the world – ahead of Canada, Great Britain and Spain. In the first half of last year, the…
Poland is one of the largest gaming markets in Europe, and Poles themselves are still waiting for new products. What is the gaming sector in Poland like? How to promote games for Poles? These…
It cannot be denied that due to the pandemic, 2020 was a great time for the flourishing of Polish social media. This time, however, instead of successive high-profile sales campaigns and millions in advertising…
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