Polish Audiences & Consumer Behaviour

How important is closeness and physical touch in strengthening and maintaining relationships? Is social media just a “thief” of our time? Or maybe during this difficult time it can help us maintain and strengthen…

The bio products market is constantly growing in Poland. 62% of respondents would like to buy more and more products of this type. The obstacle is the lack of understanding of what bio is,…

Poles – an average of 55% of them – hold the profession of journalist in higher regard than, for example, a miner or teacher. According to revealing statistics, 35% greater social respect is enjoyed…

The keywords searched by Poles in Google are a reflection of topics that are interesting to them or are discussed in a given year. It turns out that search categories related to travel, shopping…

The first summer sales start in June in Poland. According to the Santander Consumer Bank report – “Poles and money – we love opportunities” – this season’s promotions interest Polish consumers the most. However,…

Poles spent PLN 25 billion on luxury this year, with cars and clothes dominating. In 2019, the luxury goods market in Poland will be worth PLN 25 billion, estimates KPMG. Premium cars remain the…

Family, health and peace are the values ​​that Poles value most As its results show, as many as 80% of Poles indicate family as the most important value. Despite the great socio-political and economic…

• Black Friday has been established in Poland since 2015.• Although Black Friday or Cyber Monday have been organised in Poland for only a few years, they have become firmly embedded in the minds…

Will Poles remain faithful to the tradition of Christmas? Commercialisation of holidays according to 47% of Poles is the main reason for changes in holiday customs and preparations. Every third of us replaces traditional…

October 31 is Halloween in many countries. This custom known in Anglo-Saxon countries is also gaining popularity in Poland. Observing the assortment and interior design of stores in the last days of October, one…

In the last two years, the group of Polish consumers guided by shopping behaviors, mainly promotions, has significantly decreased. Currently, the most numerous consumer segment is passive. For them, the promotion is not a…

The British are most open to possible relationships between their children and people of Jewish nationality. EU residents are increasingly open to gender, ethnic or religious minorities – according to Eurobarometer research published in…

Over 60% of Poles declare that they buy clothing, footwear and accessories in a levelheaded way. 54% are ready to pay a higher price for wardrobe items made in Poland. In turn, nearly every…

Year by year, Santa is becoming more generous in Poland. A Polish family will spend an average of PLN 1,521 on this holiday period, a Deloitte study says. Christmas is a special time also…

Generation Z (people born after 1995) currently constitute 20% of the population in Poland. The oldest are 24 years old now. They grew up with smartphones, Snapchat, Twitch, and YouTube, surrounded by technology. From…

2018 is officially over. As a December was the time of summaries, in January every marketer tries to make some predictions for oncoming 2019. Last year was a great period in Polish social media.…

Over 10 million Poles live outside Poland and over 38 million in Poland. Understanding demographics and the psychological profile of Poles are the keys for a successful communication strategy for any digital marketing Polish…