Polish Audiences & Consumer Behaviour

There are thousands of different products on the market and even more information about them. What are the latest fashion trends this season? What to buy in spring? How to wear it? Polish fashion…

Everyone likes stories and Poles specialize in telling them. Both big and small companies have found that consumers like stories so they have decided to tell them more often. Three examples from the Polish…

Social campaigns aim to change Poles’ behaviour, by shocking, teaching or entertaining them. In recent years, we can observe that because of limited budgets, as well as a deluge of information, campaign creators often…

An event is one of the most important tools used to shape a company’s reputation. In order to organise a successful event we must take into account such things as venue, people and atmosphere,…