Polish Audiences & Consumer Behaviour

You have probably heard the term “slow life”. It refers to quality of life, where consuming organic and natural products is a must. Trends such as hygge or lykke are drawing our attention to…

Actually, everybody buys clothes; it’s a fact of life…. Many Poles buy online, but for most a visit to a high street shop is still indispensable. The possibility of trying on products, or at…

Since ‘Content is King’ became a buzzword, organizations all over the world have consistently put a lot of effort into creating content. Every marketer knows by now that creating interesting, original and useful content…

There is no doubt about the importance of social media in today’s marketing landscape. We share, we like, we tweet, post Instastories and use hashtags on a daily basis. But not everybody knows what…

Traditional marketing is a little bit like a guessing game. Although we use complicated metrics to measure results, we still cannot plan effective campaigns without using neuroscience and the right mindset to create the…

Banner advertising is still increasingly popular, even though it has been on the market for at least 18 years – but is it really worth the effort? A typical user is served approx. 2000…

We are living on the edge of the information and experience era. Almost everyone has their digital identity, which is demonstrated by social media profiles, websites or even e-mail addresses. A great majority of…

Multicultural audiences have become the fastest growing segment of consumers in Great Britain since 2004, with a growing demographic of more than 3.5 million people from Europe. According to The Migration Observatory approx. 2.2…

Against all the odds — Brexit, EU crisis, refugee flood to the Western World – Poland is continuing to grow economically stronger than ever before. According to recent figures, the country could become a…

What do you think about first, when it comes to creating communication strategy? Is it brand identity; is it brand values, sales goals, ROI?  In this digital era of information, when letting audiences experience…

The Polish luxury goods market is only just developing, but Polish clients are becoming more and more conscious of it. Their expectations and demands are increasingly more discerning. And the role that the Internet…

Do you still wonder how to communicate with the Millennials? Forget about it! Now Generation Z, which is completely different than the previous one, comes into play. In Poland this group, which is 50%…

German Lidl and Portuguese Biedronka have been competing with each other in the Polish market for many years. It is obvious when we, for example, look at their promotional offer. However, this year the…

The so called economic patriotism of Poles is getting stronger. Increasingly, Poles are guided by the following principle: “When I buy domestic products, I support the development of Polish producers and the Polish economy”.…

Family 500 plus is a government programme under which parents receive PLN 500 a month for the second and each next child, no matter how much they earn. It was introduced mainly in order…

There are thousands of different products on the market and even more information about them. What are the latest fashion trends this season? What to buy in spring? How to wear it? Polish fashion…

Everyone likes stories and Poles specialize in telling them. Both big and small companies have found that consumers like stories so they have decided to tell them more often. Three examples from the Polish…