The over 1 million Polish population in the UK, jointly with other EU immigrants adding up to 3 million now, has had a significant impact on the British economy. Poles come to the UK to work, to open their businesses, and to grow as individuals and families. As many organizations show, Poles are extremely likely…
Growth hacking refers to growth strategies that combine a few skills, such as digital skills, social media savvy, marketing experiments, data usage and creativity. It appeals not only to entrepreneurs, but also to well-established organisations that are looking to expand their reach and who are willing to save some pennies by creatively establishing dialogue with…
In 2018, we tend to think that by now, we have seen it all. Since your digital footprint is a must have for any brand, we all invest in a website. Surprisingly though, every year, there are new trends emerging, leaving us with our digital exposure well behind our competitors. Has this happened to your…
Since ‘Content is King’ became a buzzword, organizations all over the world have consistently put a lot of effort into creating content. Every marketer knows by now that creating interesting, original and useful content opens the doors to customer’s minds, and establishes loyalty. Creating sticky content is what marketers are aiming for. Sticky refers to…
There is no doubt about the importance of social media in today’s marketing landscape. We share, we like, we tweet, post Instastories and use hashtags on a daily basis. But not everybody knows what social platforms have prepared for us for the following year. Here is your practical, yet very important, guide to all those…
Traditional marketing is a little bit like a guessing game. Although we use complicated metrics to measure results, we still cannot plan effective campaigns without using neuroscience and the right mindset to create the overall brand experience, as opposed to marketing messages designed to persuade your audience to buy. Why does our brain buy certain…
We have immense pleasure in announcing that our CEO – Matylda Setlak has been nominated for a prestigious award – ‘The Businesswoman of the Year’ by an organisation called “Success written with a lipstick” and Deloitte, based in Poland. After 11 years on the marketing scene, Matylda took some time to launch another business idea…
A good marketing funnel provides unique value at every step of a customer’s journey. It gives the audience what they desire, and satisfies their needs. In this ideal situation, video marketing is one of the most effective tools you can think of to deliver a clear, consistent and simple message, regardless of whether it is…
Content plays a leading role on the Internet and this trend will definitely be still noticeable in 2018. All visual materials – graphics, photos and videos – are becoming more and more significant. Now, the simplest and most popular platform for this type of communication is Instagram. Do you know how to make sure your…
The most ambitious, brave, full of passion women have been chosen. For 3 years in Poland, there is prestigious ceremony run by Law Business Quality magazine where the most influential and inspiring women are being chosen and rewarded. This year one of them beautiful statuettes had been rewarded to our CEO – Matylda Setlak! Her…
If you are working in the marketing industry or running your own business, you surely know how important visual assets might change a client’s perception of your brands. It is worth remembering that visual information gets to our brain more effectively and can persuade your audience more than anything, even the greatest piece of copywriting.…
According to National Statistics, over 75% of children born in some areas of the UK last year were of foreign origin, 3.3% of whom were Polish. In 2015, babies born to Polish parents in the UK, numbered 22,900 according to National Statistics. This is a whopping 23,000 new potential clients for your brands, with approx.…
Banner advertising is still increasingly popular, even though it has been on the market for at least 18 years – but is it really worth the effort? A typical user is served approx. 2000 banner ads a month! But guess what…only 8% of them actually click on the banner display! As eMarketer says, consumers aged…
Expectations from today’s marketers are increasing almost every day, and they are coming at us from every angle. We have to fine-tune our technical skills, and continually up-date ourselves on trends and the community’s needs. Once valuable insights are gained from the research we have carried out, there is yet again something new already waiting…
We are living on the edge of the information and experience era. Almost everyone has their digital identity, which is demonstrated by social media profiles, websites or even e-mail addresses. A great majority of brands invest in some kind of social exposure and brand identity assets. This is a particularly challenging time for content creators.…