According to National Statistics, over 75% of children born in some areas of the UK last year were of foreign origin, 3.3% of whom were Polish. In 2015, babies born to Polish parents in the UK, numbered 22,900 according to National Statistics. This is a whopping 23,000 new potential clients for your brands, with approx.…
Banner advertising is still increasingly popular, even though it has been on the market for at least 18 years – but is it really worth the effort? A typical user is served approx. 2000 banner ads a month! But guess what…only 8% of them actually click on the banner display! As eMarketer says, consumers aged…
Expectations from today’s marketers are increasing almost every day, and they are coming at us from every angle. We have to fine-tune our technical skills, and continually up-date ourselves on trends and the community’s needs. Once valuable insights are gained from the research we have carried out, there is yet again something new already waiting…
We are living on the edge of the information and experience era. Almost everyone has their digital identity, which is demonstrated by social media profiles, websites or even e-mail addresses. A great majority of brands invest in some kind of social exposure and brand identity assets. This is a particularly challenging time for content creators.…
Multicultural audiences have become the fastest growing segment of consumers in Great Britain since 2004, with a growing demographic of more than 3.5 million people from Europe. According to The Migration Observatory approx. 2.2 million EU born citizens were employed in the UK labour market in 2016. 73% of EU nationals came to the UK…
Finally, we have got it together – here comes spring and Easter! During these warm days, we wish all our clients, friends and business partners a wonderful time with their families. We leave work, approvals and deadlines to rest, and will come back with double power. Great Easter everyone!
Against all the odds — Brexit, EU crisis, refugee flood to the Western World – Poland is continuing to grow economically stronger than ever before. According to recent figures, the country could become a major player in the European economy game, on a global stage. But, are Poles prepared to come back to their country…
We are delighted to announce that we supported, pro bono, the promotion of the e-Book “Poles in the UK: A Story of Friendship and Cooperation”. We helped to translate a press release into Polish and provided a media relations service to the charity that published the book, The British Polonia Foundation. The book focuses on…
You have probably heard the phrase, ‘content is king,’ hundreds of times. Of course, we all know how important it is for brands to find appropriate language and message for their communication. But, even if we tick all the boxes, sometimes the content we put through to the audience, doesn’t seem to be remembered and is…
When we think about the future, most of us can say that it is unpredictable. For instance, who could have predicted more than a year ago, that in 2016 we would have major changes on the world political scene that would have a huge impact on everyone’s life? However, unlike the future of politics, we…
What do you think about first, when it comes to creating communication strategy? Is it brand identity; is it brand values, sales goals, ROI? In this digital era of information, when letting audiences experience your brand seems to be a more relevant way to communicate than posting facts about your product, content creators have a…
The number of eastern European migrants working in the UK has dramatically slumped in the largest annual fall since records began in 1997. And our Managing Director Matylda knows why. And you can read her opinion here. Matylda’s statement quoted the most important national Polish media – popular information services: tvn24bis.pl, rmf24.pl, gazetaprawna.pl, bankier.pl, pulsbiznesu.pl,…
Are you still attached to the classic, impersonalized, marketing approach targeted at demographic segments? It is time to change! Your customers are no longer looking for long, detailed information about products, or salesy stuff. We see approx. 5000 messages a day – that’s a fact – and if we don’t value the information, sooner or…
Last year, our agency frequently appeared on the industry portal, Prowly. We wrote about how to create effective content, use content marketing in PR, and how to conduct effective e-PR actions. We invite you to read a recent publication on marketing trends for 2017.
Have you ever wondered why your marketing campaign is not effective and the audience is not connecting to your brand? Or why brands like Coca-Cola or Apple are still the top choices for many consumers and why the situation hasn’t changed for years? The answer can be found in neuromarketing. All the big players have…