Influencer marketing seems to be the most popular marketing trend of recent years. Without doubt, it is more often the first choice for Polish marketers, including the biggest, international brands. It appeals to big players and small companies alike. However, smaller organizations seem to look for alternative, more niche and very specific influencers. Influencers’ opinions…
Don’t have an idea for a Facebook post that will engage your fans? Here are 5 examples from our Polish campaigns that will really help you. 1. Make a choice Choosing A/B works well almost every time. But, if you want to do it really well – make the choice a little emotional. Here is…
Actually, everybody buys clothes; it’s a fact of life…. Many Poles buy online, but for most a visit to a high street shop is still indispensable. The possibility of trying on products, or at least touching them before a purchase, still seems to be a priority. In a brand-name shop According to consumer research conducted…
It usually takes a lot of time to convince people to buy, unless you rely on impulse buying, aimed at selling as many products as is possible, either by presenting them, or organizing a tasting (MLM). Whatever industry you are in, your first move will usually be the creation of a Sales and Marketing Funnel.…
6 steps of activity in social media Set the game plan, that is: present your brand to recipients, offer them valuable, free content, raise engagement and curiosity, build relationships and trust. The result: clients are ready for a transaction. Facebook Write down 3 problems you helped your clients to solve and create separate posts on…
We recently started to support a great Manchester based international charity called Europia. They help Eastern Europeans in the Manchester area on a daily basis, empowering communities to strive, integrate and boost their employability during Brexit time. As a socially responsible company, All 4 Comms supports Europia’s awareness across the country in order to make our…
Another medium asked our Managing Director, Matylda, for a comment on the record exodus of employees from Great Britain. This time it is one of the largest Polish daily newspapers. About what is causing England to stop being so popular and attractive can be read here.
50-60 million Facebook profiles have been uploaded by Cambridge Analytica – The Observer reveals. Are you still impressed by Thump’s triumph? Do you know what the biggest players do to achieve outstanding results and win over social media? What is the Polish link to the biggest data breach event? In a set of interviews, the…
The over 1 million Polish population in the UK, jointly with other EU immigrants adding up to 3 million now, has had a significant impact on the British economy. Poles come to the UK to work, to open their businesses, and to grow as individuals and families. As many organizations show, Poles are extremely likely…
Growth hacking refers to growth strategies that combine a few skills, such as digital skills, social media savvy, marketing experiments, data usage and creativity. It appeals not only to entrepreneurs, but also to well-established organisations that are looking to expand their reach and who are willing to save some pennies by creatively establishing dialogue with…
In 2018, we tend to think that by now, we have seen it all. Since your digital footprint is a must have for any brand, we all invest in a website. Surprisingly though, every year, there are new trends emerging, leaving us with our digital exposure well behind our competitors. Has this happened to your…
Since ‘Content is King’ became a buzzword, organizations all over the world have consistently put a lot of effort into creating content. Every marketer knows by now that creating interesting, original and useful content opens the doors to customer’s minds, and establishes loyalty. Creating sticky content is what marketers are aiming for. Sticky refers to…
There is no doubt about the importance of social media in today’s marketing landscape. We share, we like, we tweet, post Instastories and use hashtags on a daily basis. But not everybody knows what social platforms have prepared for us for the following year. Here is your practical, yet very important, guide to all those…
Traditional marketing is a little bit like a guessing game. Although we use complicated metrics to measure results, we still cannot plan effective campaigns without using neuroscience and the right mindset to create the overall brand experience, as opposed to marketing messages designed to persuade your audience to buy. Why does our brain buy certain…
We have immense pleasure in announcing that our CEO – Matylda Setlak has been nominated for a prestigious award – ‘The Businesswoman of the Year’ by an organisation called “Success written with a lipstick” and Deloitte, based in Poland. After 11 years on the marketing scene, Matylda took some time to launch another business idea…