The so called economic patriotism of Poles is getting stronger. Increasingly, Poles are guided by the following principle: “When I buy domestic products, I support the development of Polish producers and the Polish economy”. However, is it easy to be a patriotic consumer? When can one say that Poles are patriotic consumers? According to research…
We like helping others so we supported The Polish Language and Culture Association, a local Polish organisation from Bedford, which organised the second edition of Bedford Festival this year. Our consultants identified – pro publico bono – and acquired a few sponsors and exhibitors for this event. “We are extremely happy that we could help…
During the past few weeks we supported the opening of a new branch of our client, Pol-Plan Insurance. We promoted the event throughout the local Polish community: distributed promotional materials, were responsible for the media relations campaign in the Polish media in Britain, and instigated a local advertising campaign. The event was a huge success,…
The Polish fashion industry is characterised by unconventional marketing activity. A brand’s history is created not only by the company itself, but also by its clients, ambassadors and well-wishers. Here are six Polish clothing brands you need to know! Table of contents: Local Heroes – from celebrities to the streets The founders of Local Heroes…
Family 500 plus is a government programme under which parents receive PLN 500 a month for the second and each next child, no matter how much they earn. It was introduced mainly in order to improve a demographic situation in Poland. The opponents of the programme openly stated in many debates that they do not…
The number of Polish companies that sell their products successfully is constantly growing, especially in Europe. This situation is not only due to lower labour costs in Poland and a favourable PLN rate, but also thanks to professional production processes, high quality of products and marketing activities. Bargain price is no longer enough About 80%…
Probably each of us has come across a hostess wearing the uniform of a flight attendant, handing out some tourist office business cards, and we have also admired acrobats and fire-eaters, while tasting some ethnic food on an opening day of a new restaurant. Remember those festival days when we all got lots of promotional…
During the summer months we don’t downshift. We have just started working with a new customer, the Polskie Szkoły Internetowe Libratus, which is an innovative educational project that helps Polish children living abroad to maintain contact with Polish culture and language. Our agency will be responsible for media relations within the Polish media community in…
The content marketing revolution is a reality, so how do you take advantage of its beneficial results as a representative of a small or medium-sized business? Learn from experienced publishers! Joe Pulizzi, the evangelist for content marketing, encourages small or medium-sized companies to take part in the content marketing revolution. In his opinion, an entrepreneur…
There are thousands of different products on the market and even more information about them. What are the latest fashion trends this season? What to buy in spring? How to wear it? Polish fashion bloggers give precise, and attractively wrapped, answers to these questions. They have been noticed – even by the greatest brands! Many…
All 4 Comms engages in external communication. However, as we are also perfectly aware of how important internal communication is, we would like to offer some advice on how to take care of it effectively. Openness and speed The role of internal communication is to prevent situations in which employees gain information about issues vital…
We usually work for big companies, but there are also smaller firms and individuals among our clients. Although the scope of operations does not usually influence the popularity of the news, smaller companies often must work harder – and usually longer. Some advice for small (and big) companies. No company is too small to…
Spring has brought with it some trade publications with statements from our Managing Director, Matylda Setlak. From the first, you will come to know a little more about her, and in the second, discover her opinion regarding the pricing strategies of Polish companies operating abroad. Highly recommended reading!
Everyone likes stories and Poles specialize in telling them. Both big and small companies have found that consumers like stories so they have decided to tell them more often. Three examples from the Polish backyard: Polish communication professionals decide to use this form of message more often than they used to and they are doing…
Social campaigns aim to change Poles’ behaviour, by shocking, teaching or entertaining them. In recent years, we can observe that because of limited budgets, as well as a deluge of information, campaign creators often decide to rouse controversy. 1. Down syndrome is like a spot Down syndrome is still a taboo subject in Poland, although…