The content marketing revolution is a reality, so how do you take advantage of its beneficial results as a representative of a small or medium-sized business? Learn from experienced publishers! Joe Pulizzi, the evangelist for content marketing, encourages small or medium-sized companies to take part in the content marketing revolution. In his opinion, an entrepreneur…
There are thousands of different products on the market and even more information about them. What are the latest fashion trends this season? What to buy in spring? How to wear it? Polish fashion bloggers give precise, and attractively wrapped, answers to these questions. They have been noticed – even by the greatest brands! Many…
All 4 Comms engages in external communication. However, as we are also perfectly aware of how important internal communication is, we would like to offer some advice on how to take care of it effectively. Openness and speed The role of internal communication is to prevent situations in which employees gain information about issues vital…
We usually work for big companies, but there are also smaller firms and individuals among our clients. Although the scope of operations does not usually influence the popularity of the news, smaller companies often must work harder – and usually longer. Some advice for small (and big) companies. No company is too small to…
Spring has brought with it some trade publications with statements from our Managing Director, Matylda Setlak. From the first, you will come to know a little more about her, and in the second, discover her opinion regarding the pricing strategies of Polish companies operating abroad. Highly recommended reading!
Everyone likes stories and Poles specialize in telling them. Both big and small companies have found that consumers like stories so they have decided to tell them more often. Three examples from the Polish backyard: Polish communication professionals decide to use this form of message more often than they used to and they are doing…
Social campaigns aim to change Poles’ behaviour, by shocking, teaching or entertaining them. In recent years, we can observe that because of limited budgets, as well as a deluge of information, campaign creators often decide to rouse controversy. 1. Down syndrome is like a spot Down syndrome is still a taboo subject in Poland, although…
Blogosphere is very popular, and even trendy in Poland. There are new blogs popping up all the time and numerous events and competitions are organised for bloggers. There are a number of specialist tools used for cooperation with bloggers who are becoming more and more aware of their influence. Poles read blogs and watch…
Not only has social media in Poland started a new era in brand communication, they have also created new tools that allow for their maintenance. Social media maintenance tools are not only typical to Americans. Poles have developed tools for monitoring and promotion of brands that facilitate communication and contribute to better results. Some have…
Copywriting in Polish The content marketing revolution is increasingly gaining ground in Poland. A growing demand for good content resulted in the diversity of books with advice on how to write better. Get to know Polish copywriting gurus who have recently published their books. How to write magically and… fast Among the people who specialize…
An event is one of the most important tools used to shape a company’s reputation. In order to organise a successful event we must take into account such things as venue, people and atmosphere, as well as decide what its key message is. At All 4 Comms, our recipe for success are the ingredients we…
Some people claim that, “PR is dead”. The American author Robert Phillips has even published a book entitled: “Trust Me, PR is Dead”. However, this doesn’t seem to be the case in Poland! Of course, PR agencies must compete with other advertising agencies or law firms, especially those that specialize in start-ups, and even with…
Matylda Setlak, our Managing Director, interviewed popular Polish personal development coach, Kamila Rowińska. During the conversation, they raised such topics as how to build self-confidence, and learn how to be pleased with your achievements and motivation. The interview was conducted and recorded for one of the agency`s clients Polish Success Centre. Click here to see…
On the website dedicated to Polish PR professionals, run by Prowly.com team, you can read an article written by our Managing Director, Matylda Setlak. The main subject of the article is effective management of a team, individual employees, and their skills. Recommended reading for Polish agencies, and those who might be interested, you can read it…
How to write newsletters and e-mail marketing messages? Polish and American marketers unanimously say, ‘write such a text that you would like to read yourself!’ Before writing the content of an e-mail, you must appreciate that it is a privilege to address a group of exceptional people, who want to read what you are going…