If you plan campaigns targeting over a million Polish speakers in the UK, you have a unique chance to get to know the most important insights and case studies. In early 2017 Matylda Setlak, Managing Director and founder of All 4 Comms, will run an ethnic marketing workshop on how to communicate with Polish speakers…
We are incredibly excited! We smashed our next anniversary, the tenth. That’s a lot of great days, filled with challenging and ambitious projects, with dozens of customers from different industries and countries. A great experience, especially as marketing communication is our true passion. A decade behind us, and the next consecutive successful ten years, and…
The Polish luxury goods market is only just developing, but Polish clients are becoming more and more conscious of it. Their expectations and demands are increasingly more discerning. And the role that the Internet plays in shaping this consciousness, is also expanding rapidly. Luxury goods market in Poland A group of almost one million wealthy…
Is Software as a Service a typically Polish idea? Seven good Polish examples in which the efficiency of a marketing message goes hand in hand with business effectiveness. Get to know 7 helpful Polish SaaS (Software as a Service) applications. They are known for international outreach and reliability. Their success is the result of an…
For over a year, our agency has supported, pro bono, the provision of multi-channel marketing communications, to a certain educational organisation. We were responsible for running their comms campaign on several social networking sites and also media relations activities. We have co-organised and promoted over 20 educational events and webinars. We produced weekly content for…
After the UK leaves the European Union, other European capitals may have their day. What does the Warsaw brand offer its customers? People from other countries are more and more interested in Poland and its capital. The Warsaw brand is ready to “keep its promises” as a city of dynamic development, creative drive and improving…
We worked for the Israel Public Diplomacy Forum, which is an independent, non-governmental, academic centre brought to life in order to spread knowledge about Israel and the Middle East. In October, Poland hosted a series of debates organised by the client. Our agency was responsible for conducting media relations and providing PR support before, during and…
The Polish mobile telecommunications market is one of the most saturated markets in Poland. The endeavour to attract customers includes not only low rates and smartphones for PLN 1, but also some rivalry in terms of competitive offers and methods of communication. According to the Central Statistical Bureau, in December 2015, Polish operators provided services…
Blog forum Gdańsk is the most important meeting of bloggers and Internet creators in Poland that takes place in Gdańsk every year. This year the main topic of the conference was: “Do bloggers change the world for the better?” The answer is not explicit. Festival for Polish bloggers Gdańsk became the capital of Polish blogosphere…
Do you still wonder how to communicate with the Millennials? Forget about it! Now Generation Z, which is completely different than the previous one, comes into play. In Poland this group, which is 50% smaller than the previous generation, is going to have a significant influence on education, economy and marketing. Ageing Poland Demography is…
German Lidl and Portuguese Biedronka have been competing with each other in the Polish market for many years. It is obvious when we, for example, look at their promotional offer. However, this year the competition has become more intense and the chains keep offering special discounts for their customers, trying to prepare a better offer…
The so called economic patriotism of Poles is getting stronger. Increasingly, Poles are guided by the following principle: “When I buy domestic products, I support the development of Polish producers and the Polish economy”. However, is it easy to be a patriotic consumer? When can one say that Poles are patriotic consumers? According to research…
We like helping others so we supported The Polish Language and Culture Association, a local Polish organisation from Bedford, which organised the second edition of Bedford Festival this year. Our consultants identified – pro publico bono – and acquired a few sponsors and exhibitors for this event. “We are extremely happy that we could help…
During the past few weeks we supported the opening of a new branch of our client, Pol-Plan Insurance. We promoted the event throughout the local Polish community: distributed promotional materials, were responsible for the media relations campaign in the Polish media in Britain, and instigated a local advertising campaign. The event was a huge success,…
The Polish fashion industry is characterised by unconventional marketing activity. A brand’s history is created not only by the company itself, but also by its clients, ambassadors and well-wishers. Here are six Polish clothing brands you need to know! Table of contents: Local Heroes – from celebrities to the streets The founders of Local Heroes…