Table of Contents: Millennials are currently the largest age group in Polish social media. What’s more, it is also a group with a huge purchasing potential – millennials positively react to online advertising, willingly…
Instagram – a platform for uploading nice product photos and a space for cooperation with influencers. Well… yes. But not only. A well-designed communication strategy via Instagram is the main pillar of marketing activities…
Polish streaming services have already become an integral part of the marketing campaigns of both large brands and completely new brands that want to benefit from the exceptionally dynamic trend of TV on demand.…
According to Voxnest, Poland is in the top ten of the fastest growing podcast markets in the world – ahead of Canada, Great Britain and Spain. In the first half of last year, the…
What attracts candidates in the UK, Germany or the Netherlands won’t necessarily work in Poland. Hiring here comes with its own rules, expectations and communication style. Here are 5 big employer branding mistakes to…
Poland is one of the largest gaming markets in Europe, and Poles themselves are still waiting for new products. What is the gaming sector in Poland like? How to promote games for Poles? These…
The beauty products sector in Poland is an exceptionally dynamic industry, but domestic customers are waiting for new cosmetic segments that are able to conquer the local market. Your brand needs a very specific…
It cannot be denied that due to the pandemic, 2020 was a great time for the flourishing of Polish social media. This time, however, instead of successive high-profile sales campaigns and millions in advertising…
2020 was a year of many revolutions – not only in the everyday life of ordinary people, but also for most brands. The way (and time) of using social media changed, as did the…
In Poland, influencer marketing is still one of the most common forms of brand communication. Importantly, however, brands are no longer limited to the largest Instagram players, but understand the concept of engaging creators…
Identifying the upcoming trends in Polish social media marketing is not a simple task. After all, most of our predictions from 12 months ago were almost completely shaken by the global Covid-19 pandemic. It…
It is more and more often said that there is no good marketing nowadays without multicultural (or ethnic) marketing. There is no chance of effectively reaching customers from different countries, cultures or ethnic groups…
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