If you are a British (but not only) company and want to reach the Polish community in the UK with your products or services, you need to know how and where to do it.…
2020 saw a massive revolution in the world of public relations in Poland. The Covid-19 pandemic made a well-functioning, well-oiled Polish PR department invaluable – especially when sales communication became more focused on dialogue…
Are you launching a new product or service and want to advertise it to the Polish community in Great Britain? Poles in Great Britain are quite a diverse group, but they share a few…
It is said that today is an employee’s market. It is they who decide whether they want to stay with you, or look for happiness elsewhere. This shift in the labour market requires a…
Wise and effective ethnic (aka multicultural marketing) marketing is much more than translating your company’s overall message into other languages. Multicultural marketing is about carrying out comprehensive marketing campaigns targeting specific local ethnic and…
Influencer. Contrary to appearances, their job is not only about adding photos in fashionable clothes and informing InstaStories about the content of their breakfast. It is a struggle to engage followers, respect competition and,…
No matter what you sell or how, your business needs good copy. Social media posts, company blog entries, mailing content, short ad slogans or sales text on a landing page – wherever writing is…
Table of Contents: Millennials are currently the largest age group in Polish social media. What’s more, it is also a group with a huge purchasing potential – millennials positively react to online advertising, willingly…
Instagram – a platform for uploading nice product photos and a space for cooperation with influencers. Well… yes. But not only. A well-designed communication strategy via Instagram is the main pillar of marketing activities…
Polish streaming services have already become an integral part of the marketing campaigns of both large brands and completely new brands that want to benefit from the exceptionally dynamic trend of TV on demand.…
According to Voxnest, Poland is in the top ten of the fastest growing podcast markets in the world – ahead of Canada, Great Britain and Spain. In the first half of last year, the…
What attracts candidates in the UK, Germany or the Netherlands won’t necessarily work in Poland. Hiring here comes with its own rules, expectations and communication style. Here are 5 big employer branding mistakes to…
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