Christmas and the beginning of the New Year is a very intense period in every marketer’s life – especially if their target is the B2C industry. It is a time that can bring extraordinary…
Alcohol producers in Poland still advertise mostly on TV, but the Internet is increasingly encouraging them to spend advertising budgets on Google Ads or social media. Also, thanks to advertising targeting, on the Internet…
The Polish influencer marketplace is constantly expanding, and although the importance of micro-influencers is growing, the biggest are becoming even bigger and more powerful. This applies especially in the beauty industry. Who are the…
The fundamental role of Public Relations is to build awareness and the loyalty of customers, as well as increase the position of the brand on a market. This is not possible without the creation…
An increasing number of followers (or subscribers) and big engagement rates confirm that a well thought out influencer marketing campaign with matched influencers not only builds a better brand image, but can also increase…
Each company must be visible so that its offer will reach potential customers. The job of Public Relations professionals is to build the awareness and image of a brand, as well as to influence…
Over 10 million Poles live outside Poland and over 38 million in Poland. Understanding demographics and the psychological profile of Poles are the keys for a successful communication strategy for any digital marketing Polish…
Some businesses wouldn’t even exist without content curation. Regardless of whether you are building a personal brand, or a company blog, curating expert articles is the way to go. It not only gives you…
Ethnic marketing is always a challenge, especially when it comes to promoting a foreign brand in the UK. First of all, you have to take into account that, on the whole, you have to…
20 years ago no one could imagine, let alone dream, that flights would be as cheap as chips and with good planning skills you would be able to travel across the entire world without…
The tourism market in Poland is changing. Poles are maturing as tourists, and are becoming more aware consumers. According to a report by the Polish Chamber of Tourism, entitled “Poles’ Holidays Abroad in 2017”,…
You have probably heard the term “slow life”. It refers to quality of life, where consuming organic and natural products is a must. Trends such as hygge or lykke are drawing our attention to…
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