The so called economic patriotism of Poles is getting stronger. Increasingly, Poles are guided by the following principle: “When I buy domestic products, I support the development of Polish producers and the Polish economy”.…
The Polish fashion industry is characterised by unconventional marketing activity. A brand’s history is created not only by the company itself, but also by its clients, ambassadors and well-wishers. Here are six Polish clothing…
Family 500 plus is a government programme under which parents receive PLN 500 a month for the second and each next child, no matter how much they earn. It was introduced mainly in order…
The number of Polish companies that sell their products successfully is constantly growing, especially in Europe. This situation is not only due to lower labour costs in Poland and a favourable PLN rate, but…
Probably each of us has come across a hostess wearing the uniform of a flight attendant, handing out some tourist office business cards, and we have also admired acrobats and fire-eaters, while tasting some…
The content marketing revolution is a reality, so how do you take advantage of its beneficial results as a representative of a small or medium-sized business? Learn from experienced publishers! Joe Pulizzi, the evangelist…
There are thousands of different products on the market and even more information about them. What are the latest fashion trends this season? What to buy in spring? How to wear it? Polish fashion…
All 4 Comms engages in external communication. However, as we are also perfectly aware of how important internal communication is, we would like to offer some advice on how to take care of it…
We usually work for big companies, but there are also smaller firms and individuals among our clients. Although the scope of operations does not usually influence the popularity of the news, smaller companies often…
Everyone likes stories and Poles specialize in telling them. Both big and small companies have found that consumers like stories so they have decided to tell them more often. Three examples from the Polish…
Social campaigns aim to change Poles’ behaviour, by shocking, teaching or entertaining them. In recent years, we can observe that because of limited budgets, as well as a deluge of information, campaign creators often…
Blogosphere is very popular, and even trendy in Poland. There are new blogs popping up all the time and numerous events and competitions are organised for bloggers. There are a number of specialist tools…
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