All 4 Comms engages in external communication. However, as we are also perfectly aware of how important internal communication is, we would like to offer some advice on how to take care of it…
We usually work for big companies, but there are also smaller firms and individuals among our clients. Although the scope of operations does not usually influence the popularity of the news, smaller companies often…
Everyone likes stories and Poles specialize in telling them. Both big and small companies have found that consumers like stories so they have decided to tell them more often. Three examples from the Polish…
Social campaigns aim to change Poles’ behaviour, by shocking, teaching or entertaining them. In recent years, we can observe that because of limited budgets, as well as a deluge of information, campaign creators often…
Blogosphere is very popular, and even trendy in Poland. There are new blogs popping up all the time and numerous events and competitions are organised for bloggers. There are a number of specialist tools…
Not only has social media in Poland started a new era in brand communication, they have also created new tools that allow for their maintenance. Social media maintenance tools are not only typical to…
Copywriting in Polish The content marketing revolution is increasingly gaining ground in Poland. A growing demand for good content resulted in the diversity of books with advice on how to write better. Get to…
An event is one of the most important tools used to shape a company’s reputation. In order to organise a successful event we must take into account such things as venue, people and atmosphere,…
Some people claim that, “PR is dead”. The American author Robert Phillips has even published a book entitled: “Trust Me, PR is Dead”. However, this doesn’t seem to be the case in Poland! Of…
How to write newsletters and e-mail marketing messages? Polish and American marketers unanimously say, ‘write such a text that you would like to read yourself!’ Before writing the content of an e-mail, you must…
An effective LinkedIn channel can support your sales department, build up the reputation of your company as a leader in a specific brand, as well as attract suitable job applicants. Your business can take…
Social media means people, so the best way of engaging your fans is to come up with new ideas, not tools. Immersed in Buffer’s and Sotrend’s statistics, we tend to forget that emotions are…
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